A new acquaintance asked me today what it is I do for a living.

I struggled to answer.

Fumbling and mumbling and stuttering I tried to explain how “I can coach people, and deliver development workshops and training, give after-dinner speeches, act as a master of ceremonies for conferences and sometimes I help small businesses with their marketing communication or where-to-from-here strategy thinking, and can run team-building-with-impact programmes… oh, and I have executive board experience and have been interviewed on TV and my writing has been published in books, magazines, newpapers and online.”

Not exactly a succinct reply, huh? I was embarrassed at how wishy-washy and muddled I was sounding. Granted it was a Sunday, but even so!

Trying to escape, I bounced the question back at him.

“I’m a family lawyer,” he said.

Oh. Four words and I ‘get’ what he does. Nicely labelled, fitting perfectly in the box called ‘law’.

I’ve tried in the past to tell people what solution I provide: “I help parents and teens get on better” or “I move people closer to their potential” or “I help teams understand how their diversity can actually be a strength.” But it’s still a bit vague, non-concrete, fuzzy.

As much as I love doing lots of different things and having skills in a wide range of areas, today I wish I could – in one breath – explain ‘what’ I do.

Or at least get closer to describing the value I provide.

<sigh>

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